Ja Rule, born Jeffrey Bruce Atkins, is a rapper, actor, and entrepreneur who gained popularity in the late 1990s and early 2000s. He is best known for his hits such as “Always on Time,” “Livin’ It Up,” and “Mesmerize.” However, in recent years, Ja Rule has been in the news for reasons other than his music career. So, what is Ja Rule doing now? Let’s find out.
Fyre Festival
In 2017, Ja Rule was one of the co-founders of the Fyre Festival, a luxury music festival that was supposed to take place in the Bahamas. However, the event turned out to be a disaster, with attendees stranded on the island without proper food, water, or accommodation. Many people lost a significant amount of money, and the event made headlines around the world.
Ja Rule was heavily criticized for his involvement in the Fyre Festival, and he faced several lawsuits as a result. However, he maintained that he was not responsible for the failures of the event and that he was also a victim of the fraudulent scheme. In 2019, he settled a $100 million lawsuit related to the Fyre Festival for an undisclosed amount.
Music Career
Despite the controversy surrounding the Fyre Festival, Ja Rule has continued to work on his music career. In 2018, he released a collaborative album with fellow rapper Ashanti, titled “The Hamilton Mixtape.” He has also released several singles, including “Baby,” “Fyre,” and “For Your Real Entertainment (Fyre).” However, none of these songs have achieved the same level of commercial success as Ja Rule’s earlier hits.
Television and Film Career
Ja Rule has also appeared in several television shows and films over the years. He had a recurring role in the television series “Moesha” in the late 1990s and early 2000s. He also appeared in films such as “The Fast and the Furious” and “Half Past Dead.” In recent years, he has appeared in reality shows such as “Follow the Rules” and “Growing Up Hip Hop: New York.”
Entrepreneurship
In addition to his music and acting careers, Ja Rule is also an entrepreneur. He has launched several business ventures over the years, including a talent agency, a liquor company, and a celebrity booking platform. However, these ventures have not been as successful as he had hoped.
Personal Life
Ja Rule has been married to Aisha Atkins since 2001, and the couple has three children together. He has been involved in several controversies over the years, including a feud with fellow rapper 50 Cent and a prison sentence for tax evasion. However, he has also been involved in several philanthropic efforts, including supporting Hurricane Maria relief efforts in Puerto Rico.
Conclusion
In conclusion, Ja Rule has been involved in several different ventures since he first rose to fame as a rapper in the late 1990s. While his music career has not achieved the same level of success in recent years, he has continued to work on new projects and collaborations. He has also faced several controversies, including his involvement in the Fyre Festival, but he has maintained his innocence and continues to pursue his passions.